There’s an adage in business, that your company is only as good as its worst (dressed) employees. Indeed, if it’s true that first impressions are paramount, few things will make a stronger, more professional first impression than well-dressed smart looking staff. But shelling out for uniforms can be a large expense, especially if you have a higher staff turnover. It’s good to have a bit of insider knowledge before embarking on such an expanse, so read on for some tips to keep your employees looking smart without ruining your bottom line.
Strong Brand and Simple Logo
Before you buy any uniforms make sure you or your partners aren’t going to change your minds in the near future. A rebrand will require the whole staff to be re-outfitted, or risk creating brand dissonance by replacing uniforms with the new brand piecemeal.
A good logo will be simple and easily recognisable. Not only will this help clients identify your brand at a glance, it will save you money on printing, not only on uniforms but signage and any other promotional materials you order in the future.
Get the right garment
Certain materials are more suited to certain types of branding and printing. Tougher Pique cotton shirts will last far longer, but aren’t great at holding onto inks. Instead they require an embroidered design, which usually costs more. A good custom workwear firm will be able to provide you with expert advice in the best materials and printing methods for your needs.
It’s worth asking though, whether you need heavy duty clothing. Are your staff involved in manual work? Then they’ll need heavier garments. If not the heavier material can often be course and uncomfortable.
Buy in bulk
This seems obvious, but worth considering if you have a planned expansion on the horizon or expect high staff turnover. The unit price will be considerably higher if you order a few shirts every time a new employee starts at your company. It will be worth considering ordering more than you need in a range of sizes on the first order to take advantage of the economies of scale. But again, be careful not to over order if you think a rebrand may be on the horizon.
One or two colours
This will probably have been considered when designing your logo, but choosing a simple colour scheme will make it easier to identify your brand and keep costs down when printing all promotional materials, especially clothing.
If you can’t escape having a few colours, perhaps consider embroidery or digital printing, but a quick look at the most successful logos will show that more colours doesn’t mean greater brand recognition.
Similarly, your logo may use dark colours. It’s common sense that light garments will need replacing long before dark garments, especially in manual or warehousing situations. This may be something to consider when designing your logo as dark ink won’t show on dark clothing. Again embroidery may help to solve this problem but will usually cost more.