An increasing number of homeowners are looking to make improvements to their home every day. While some may look to social media sites and home inspiration blogs, nothing will be quite as unique as the advice of a specialist interior designer. It is such demand that has led to the rise in the interior design industry, and prompted many to seek a career in the popular field.
Interior design is considered to be an extremely lucrative industry which attracts many aspiring designers to the career. However, there are many aspiring designers that desire industry benefits such as the luxury aspect of home designing, without a thought that this is only one small aspect of the role. In order to set-up a successful interior design business or enterprise, hard work is a must like with any other industry. Additionally, an aspiring interior design business owner must consider various strategies to break into the design space to gain a competitive edge.
In this article, we are going to look at various tactics to help you run a successful interior design business, along with our quick tips to get you started as a successful design entrepreneur.
Choosing your niche
It can be tempting to want to offer it all in your design business, however, it can serve you well to specialise in one area, as interior design is a broad and far cast industry which means, unfortunately, you can’t do it all right away.
When deciding on your niche, you will have to consider your own personal style, as well as the type of sellers you are looking to target. We would recommend choosing something that interests you, for instance, if you have always been captivated by landscapes and outdoor floral arrangements, it may be a good idea to specialise in outdoor spaces. If you are an expert in all types of blackout blinds slats and a selection of curtain materials then we would recommend to specialise in curtains, blind fittings and soft furnishings.
Focus on creating a style and personality for your brand
Although it can be tempting to get started with your business as quickly as possible, it’s important to consider the branding and the personality you want the business to present. Any branding decisions can be make or break for a service providing business model, like interior design, so you will want to ensure you think about the message you are putting across and the meaning behind it.
For example, if you choose to specialise in soft furnishings, you will need your branding to reflect that. For instance, when creating your website you may wish to add professional photos of soft furnishing inspiration such as curtains, cushions, upholstery and blackout blind slats to showcase your niche.
Invest in a good quality website or blog
Interior design websites are all about showcasing your work and providing users with home inspiration photos and tips. What better way to showcase your work than to show it across your website for all users to see.
Having a well-designed website or blog is not always enough, however. Potential clients are unlikely to find you without the use of social media platforms to promote your website and offerings. Don’t forget to ask your network of friends and family to spread the word around about your new, and exciting venture!
Advertise, Advertise, Advertise
The importance of advertising cannot be over-emphasised enough, and with the huge array of advertising platforms to choose from, there is no excuse to under-advertise your business. Advertising is especially crucial for start-up businesses looking to make their brand a household name, and get their business on the map. The internet offers a myriad of options to get you started in the world of advertising, available for both large and small businesses. Social media platforms have become one of the most popular forms of advertising, with Facebook now allowing you to sell your products directly from the platform, and most other platforms offering paid social media options, allowing you to promote your business to the right audience. This offers small and medium businesses equal online visibility at a reasonable price.
Once this step has been completed, it’s time to further enhance your advertising in both the online and offline domains. We would recommend taking the next step in advertising through paid advertising, along with content marketing. Content marketing can be one of the most successful and cost-effective ways to attract and retain potential customers. Content marketing can do much more for your business than the more traditional forms of advertising, offering customers value in the consideration phases of their purchase with you. It involves sharing interesting content with potential clients, on information that is relevant to the customer, among being compelling, unique, and relevant. Doing this well could lead to a higher search presence and will likely improve conversion rates.
Build relationships with your customers
Ultimately, having a relationship with your customers will drive higher conversions, better retention rates and more spend per session. It is rare that service businesses like interior design can be successful without successful relationships with their suppliers, contractors and customers alike. These individuals can include building contractors, textile suppliers, among others.
It is through networking that you are assured of getting what you want, when you want it. Relationship building also creates huge benefits for the customer since they are much more likely to receive discounts and loyalty codes through their repeat custom. Being a repeat and loyal customer may also mean that you are included in exclusive company information, such as being the first to be told when a new product hits the shelves.
Be dedicated and disciplined
No matter how much time and effort you put into the above-named strategies, without dedication and discipline, your interior design business is likely to fail. Dedication will get you going even when the market is tough. Discipline, on the other hand, allows you to handle your business professionally through processing timely deliveries and going above and beyond to deliver the best service to your clients.